Websites
How Fixing Your Website’s UX Can Increase Conversion
Should you invest in a landing page or a full website? Here’s how to decide what fits your business goals.
Max Hermes
Apr 12, 2025
Landing Pages vs. Websites: What’s Right for Your Business?
Introduction
Not every business needs a full website. Sometimes, a single landing page is enough. But which one is right for you?
What’s a Landing Page?
A focused, one-page website designed to convert one specific action: sign up, book a call, or buy.
What’s a Website?
A multi-page presence with services, about, contact, blog, and more — ideal for long-term branding and growth.
When to Choose a Landing Page
You’re testing a new service or product
You’re running ads with one clear goal
You want quick results without big setup
When to Choose a Website
You want long-term credibility
You offer multiple services
You want to grow your online presence
Final Thought
Landing pages are fast and focused. Websites build trust and depth. The right choice depends on your goals — and sometimes, you’ll need both.